About Us


 We are a maverick, independent urban clothing company coming straight out of Detroit, Michigan.  Grind or Die Inc was launched in the Summer of 2013, for the people that work hard to be the greatest at their passions every day. Whether that means losing sleep in the studio trying to put out that next banger for the streets, or working hard on that new trick for your arsenal. Or even the 9 to fivers, making their way in the mean streets of the Urban Jungle. We are about the Independent Achievers, Artistic Minds and Hustlers. The ones who understand that everything starts from the roots to the soil and the best ideas are grown organically.

 With a mission to bring affordable high quality Street-wear back to the streets where it belongs with fresh ideas and a new outlook at life.  With us, The "Shine" is the "GRIND!"  One that you wouldn't understand unless you are about chasing your dreams and grabbing the stars from out the sky. So, don't  think of us as a company, or even as a Brand, but rather as a force.  A REVOLUTION, trying to change our World one Shirt at a time. 

 Max P Nicklas, Jr.